Online portfolio of Matt Greenstone
TITLE DESIGNS AND ANIMATIONS. Click images for reel
VISUAL EFFECTS AND COMPOSITES. CLICK IMAGES FOR REEL
SHARPER IMAGE QVC BROADCAST COMMERCIAL CAMPAIGN
My team was tasked with creating the first of many commercial campaigns for QVC.
Sharper Image created a product line to sell specifically on QVC networks. My team was tasked with creating several different product animations with a unified aesthetic. We created storyboards, previsuals, rendered, sound design, and final comps. We also had to format these spots to play across multiple formats, including vertical and horizontal aspect ratios.
These models were created with very high fidelity as the camera zoom levels were very close. Production value was set with a high bar. These commercials were produced in a short timeline on a modest budget.
Sample storyboard page with very high fidelity model geometry and excellent render quality
COMMERCIAL PRODUCT ANIMATIONS FOR SHARPER IMAGE. CLICK IMAGES FOR REEL
STORYBOARD sample for the SHARPER IMAGE QVC CAMPAIGn
COMMERCIAL RC PRODUCT ANIMATIONS FOR SHARPER IMAGE. CLICK IMAGES FOR REEL
PRE PRODUCTION, STORYBOARDS & FINAL RENDER
I was tasked with creating several campaigns for Sharper Image products
Each season for several years, I created product campaigns for Sharper Image. My team was tasked with the note to ensure a consistent aesthetic across all products. Each season had to have a unique identity.
We delivered high production value for modest budgets across multiple media formats.
STORYBOARD SAMPLE
High quality storyboards are a great tool to help the approval process. I like to front load the boards with high res shaded renders whenever possible
STORYBOARDS
Storyboards should be fun, and flowing. Cam angles, animation and blocking should be clear and intuitive for the client.
RIGGING AND PRE PRODUCTION
Lots of hard work to rig these products accurately. Tires squashed and sprigs coiled with real-world dynamics and physics
PREVISUALS
High quality previsuals are essential to help the producers to approve faster and advance the pipeline forward
MATT GREENSTONE BIO
A native Los Angeles artist focused on local history and unique culture in southern California
Matt Greenstone proudly grew up in L.A. He counts many other amazing artists and musicians as his close friends. This eclectic group has been influencing and inspiring each other for decades.
Graphics and Animation:
Matt studied art at college, attending Art Center, Pasadena for a short time. His life changed during class in the emerging field of 3D animation. His career path veered from traditional art into digital art & animation when non-linear production was in its infancy.
In 2002 Matt took a gamble and built a post production, VFX and animation studio that has been serving some of the best and brightest productions for decades. Angel City Studios is an ever evolving boutique graphics and animation studio that strives to stay at the bleeding edge of tech and culture.
Fine art
Matts fine art projects include portraits, welded artworks, and unique hand cast relief sculptures. His work is inspired by his love of music, racing motorcycles, and the vibrant car culture unique to Los Angeles.
Matts fine art is usually identified by his unique signature
and the 'made in l.a.' logo
PRODUCTION WEBSITES
Dive deeper & visit my production websites:
